About Sinuupa

Born and raised in and around Kuujjuaq, Nunavik (Northern Quebec), singer and songwriter Etua (Edward) Snowball, a.k.a. Sinuupa, has performed throughout Canada and abroad. His latest and third album Culture Shock, written in both English and Inuktitut, his mother tongue, explores the Inuit’s view of southern culture and vice versa, as well as the impact that their coming together has had on the way of life up North. It was voted Best Rock CD at the 2012 Aboriginal Peoples’ Choice Music Awards and also got him recognized on the American scene, where he was nominated as Debut Artist of the Year at the Native American Music Awards in 2013. Having spent most of his youngster days out on the land of his Inuit ancestors, his music remains grounded to who he is as an Inuk, true to his roots. His first album Nunaga, entirely written in Inuktitut, was influenced by the rhythm of his traditional ways of life, reminiscing of a life about to change. As Etua matured into a modern world, a second album took shape. With Arctic Darkness, Sinuupa left the folksy tunes behind to speak up with a blunt and playful funk rock genre. Written mostly in English, this album broadens his message to reveal the shadows of the world in which his people sometimes live in. In an effort to keep his culture alive, Etua also taught Inuktitut to the young generation of Inuit with a MgGill University’s honours degree and Prime Minister’s Award for teaching excellence under his belt. And now, as a Director for the Kativik School Board, he continues to fight for his language’s survival, working hard to strengthen education in his region, all the while encouraging Inuit ways of teaching.

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